Why a direct response media focused campaign will leave you with your pants down

  • Measurable, tick
  • Accountable, tick
  • Build your brand… not on your life it won’

Agencies all over the country are claiming to be direct response media experts and say they’re able to measure your success down to the dollar. But what does success look like? What are they ‘measuring’? Certainly not awareness.

Sure, industries like solar (and most government incentivised schemes) suit direct response media campaigns because they want a quick buck and often don’t see building a brand as a requirement. But what about your business?

Digital media offers direct response clients all the answers and most of the advertising dollars have followed it down the rabbit hole. No better example of this than the mighty Facebook. After the data scandal earlier in the year Facebook needed to tell the world fast that everything will be fine. Where did they head? You guessed it: TV and outdoor (at least that’s where we all saw it).

Distress Rate Media was formed a decade ago with the sole purpose of focusing on opportunistic buying of ‘traditional media’ (a term we hate). While most of our campaigns still offer a direct response, we never lose sight of the big picture. Distress rates offering clients of all sizes gain massive exposure in a cluttered market.

Put your brand up in lights with Distress Rate Media.

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