Wayyyyyy back in 2017, Great Wall Motors approached Distress Rate Media (DRM) with a massive challenge: how to effectively launch their new SUV brand, Haval, into one of the most competitive auto markets in the world. At the time, Chinese brands were still finding their footing. In 2017, Haval was essentially a “start-up” in the […]

In a fast-moving advertising world, timing isn’t just a detail — it’s the advantage. Distress Rate Media’s platform transforms last-minute opportunities into high-performing campaigns, helping brands stretch their budgets without sacrificing reach, relevance, or impact. When used strategically, last-minute media buying becomes one of the most effective ways to maximise value in a competitive marketplace. […]