From “Unknown” to Australia’s Top 10: The Haval Blueprint
Wayyyyyy back in 2017, Great Wall Motors approached Distress Rate Media (DRM) with a massive challenge: how to effectively launch their new SUV brand, Haval, into one of the most competitive auto markets in the world. At the time, Chinese brands were still finding their footing. In 2017, Haval was essentially a “start-up” in the […]
The Power of Last-Minute Media Buying: Why Timing Is Everything
In a fast-moving advertising world, timing isn’t just a detail — it’s the advantage. Distress Rate Media’s platform transforms last-minute opportunities into high-performing campaigns, helping brands stretch their budgets without sacrificing reach, relevance, or impact. When used strategically, last-minute media buying becomes one of the most effective ways to maximise value in a competitive marketplace. […]
Agility in Action: The Future of Programmatic Media Buying
In today’s advertising landscape, speed isn’t a luxury — it’s the advantage. As consumer behaviour shifts by the hour and media channels evolve in real time, brands need more than traditional planning cycles to keep up. The future of media buying is fast, flexible, and data-led. Distress Rate Media’s proprietary DRM platform gives brands the […]
Inside the Media Marketplace: Turning Unsold Space into Brand Growth
Every day, valuable ad space goes unsold. For most brands, that’s a missed opportunity — but for those who know where to look, it’s a goldmine. At Distress Rate Media, we specialise in uncovering and activating these overlooked opportunities, turning surplus inventory into strategic placements that fuel brand growth. The Hidden Economy of Unsold Media Behind […]
