Agencies all over the country are claiming to be direct response media experts and say they’re able to measure your success down to the dollar. But what does success look like? What are they ‘measuring’? Certainly not awareness.
The advertising industry has become obsessed with data driven, overly accountable, heavily reportable media strategies. The highly profitable digital tsunami has led the charge on securing billions of dollars of the competitive media investment pie,
There has been a huge increase in demand for outdoor media over the past few years. At Distress Rate Media, we’re not surprised because we know that outdoor has the ability to cut through a very cluttered advertising space.